Fourth-Annual Amgen Tour of California to be Broadcast Around the World Feb. 14-22Coverage of the United State's Top Cycling Event to Reach Fans in 201 Countries Worldwide
LOS ANGELES (February 13, 2009) - AEG announced today that for the first time the 2009 Amgen Tour of California professional cycling race will be broadcast internationally. The race will be broadcast live in more than 90 countries, which includes more than 200 million households across Europe, the Middle East, Asia, Oceania and Africa. The unprecedented coverage is due to the partnership established with the Amaury Sport Organisation (owners of the Tour de France) which has assisted AEG with the international television distribution of the 2009 Amgen Tour of California, further strengthening the partnership between the two cycling tour owners, which was announced in June 2008.
Amongst the line-up of broadcasters, Eurosport, the leader in cycling broadcast coverage in Europe, will broadcast the race live in 77 countries throughout Europe and Asia-Pacific. Abu Dhabi Sports in the Middle East, HiSports in Nigeria, J-Sports in Japan, SBS in Australia and Sky TV in New Zealand are also amongst the race's international broadcast partners. In addition to the live coverage, highlights will be made available to fans in a total of 201 countries and territories, in 22 languages by a total of 23 channels.
Additionally, the race will be broadcast to international military bases.
"The American Forces Network will be broadcasting each stage of the Amgen Tour of California to international military bases around the world, which will enable military men and women to follow the race with fans worldwide," said Scott Hanley, vice president, AEG Sports.
The recently expanded 750-mile, nine-day stage race, considered to be the most important and popular race held on U.S. soil, will take 17 of the world's top professional cycling teams from Sacramento to San Diego County. The race will include two-time defending race champion Levi Leipheimer and seven-time Tour de France winner Lance Armstrong, among other top cyclists. Scheduled from February 14-22, 2009, the fourth-annual race will visit 16 host cities for official stage starts and finishes along the route.
"The fourth edition of the Amgen Tour of California will have the greatest collection of riders ever assembled on American soil," said Andrew Messick, president of AEG Sports. "With this field, the competition is going to be tough, so we wanted to be sure to provide the race action to as many people as possible, and now the race will reach more fans across the globe than ever before."
About the Amgen Tour of CaliforniaThe largest cycling event in America, the Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course. Building on last year's third-annual stage race, which attracted 1.6 million spectators, the 2009 Amgen Tour of California will be expanded to cover more than 750 miles over nine days from February 14-22, 2009.
About AmgenAmgen discovers, develops, manufactures and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe and effective medicines from lab, to manufacturing plant, to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, and other serious illnesses. With a broad and deep pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about Amgen's pioneering science and vital medicines, visit www.amgen.com. To learn more about Amgen’s Breakaway from Cancer initiative, visit www.breakawayfromcancer.com.
About AEGAEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, a Women’s Professional Soccer league team, the Los Angeles Sol, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
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