MBT Lifestyle Festival
Amgen Tour of California
MBT Lifestyle FestivalThe MBT Lifestyle Festival, located near the finish line at each stage finish, is the place to be for all cycling enthusiasts. There is no better place to experience the spectacle of race day than at the MBT Lifestyle Festival. The festival will feature a health & fitness expo, cancer awareness education, cycling gear, family activities, bike safety, food, entertainment and more! There will be plenty to see and do for everyone in your family!
Showcase your company and products to more than one million spectators!
The MBT Lifestyle Festival is the focal gathering point for the record Amgen Tour of California crowds. The MBT Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.
MBT Lifestyle Festival partnership opportunities:
- 100 to 2,500 square feet of interactive space
- Color Advertisement in the official program
- Logo recognition and active link on web site
- Email blast to all registered cycling fans
- On site sponsor board recognition
- VIP Hospitality passes
To customize a package for your brand in the MBT Lifestyle Festival, please contact Russell Chase at (213) 763-2652 or email rchase@aegworldwide.com.
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