Lifestyle Festival
The Lifestyle Festival is the focal gathering point for the record Amgen Tour of California crowds. Located near the finish line at each stage finish, it is the place to be for all cycling enthusiasts. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction.
CHECK OUT THIS YEAR'S EXIBITORS AND SPONSORS:
View the list here >>Showcase your company and products
to more than one million spectators!
PLUS, TAKE ADVANTAGE OF THESE ADDITIONAL BENEFITS:
- Payment Plan Options
- Advertisement in Official ATOC Program
- Two "Bonus" VIP Suite Passes for All Eight Stages
Lifestyle Festival
The Lifestyle Festival, located near the finish line at each stage finish, is the place to be for all cycling enthusiasts. There is no better place to experience the spectacle of race day than at the Lifestyle Festival. The festival will feature a health & fitness expo, cancer awareness education, cycling gear, family activities, bike safety, food, entertainment and more! There will be plenty to see and do for everyone in your family!The Lifestyle Festival is the focal gathering point for the record Amgen Tour of California crowds. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.
Partnership Opportunities:
- 100 to 2,500 square feet of interactive space
- Color advertisement in the official program
- Logo recognition and active link on web site
- Email blast inclusion to ATOC database
- On site sponsor board recognition
- VIP Suite passes
Festival Packages:
(8) Eight city packages | (4) Four city packages | Single city packages
Single city packages will not be available until after March 1stBooth Sizes:
10x10 / 10x20 / 10x30 / 20x20
FULL TOUR Festival Package:
- One (1) –booth in all eight (8) finish city festivals
- One (1) –1/4 page ad in the official ATOC program
- Five (5) –PA Announcements in each finish city
- Inclusion in ATOC email blast (Database: 100,000+)
- Logo recognition on ATOC website
- Company name on Thank You board in the Lifestyle Festival
- (1) Twitter post and (1) Facebook post to the official ATOC page
- Logo Recognition on jumbo-tron in the Lifestyle Festival
- Two (2) VIP Suite Passes per city
HALF TOUR Festival Package:
- One (1) booth in four (4) Finish City festivals
- Inclusion in ATOC email blast (Database: 100,000+)
- Logo recognition on ATOC website
- Company name on Thank You board in the Lifestyle Festival
- (1) Twitter post and (1) Facebook post to the official ATOC page
- Logo Recognition on jumbo-tron in the Lifestyle Festival
- Two (2) Hospitality Passes per city
SINGLE CITY Festival Package:
- One (1) booth in one Finish City Lifestyle festival
- Two (2) Hospitality Passes per city
To customize a package for your brand in the Lifestyle Festival, please call:
Jordan Goldberg
213.763.2652
jgoldberg@aegworldwide.com
Melissa Gruber
213. 763.5489
mgruber@aegworldwide.com
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