Lifestyle Festival
Amgen Tour of California
Lifestyle FestivalFebruary 14-22, 2009
The Lifestyle Festival, which is located near the finish line at each Finishing City, is the place to be for all cycling enthusiasts. There is no better place to experience the spectacle of race day than at the Lifestyle Festival. The festival will feature a health & fitness expo, cancer awareness education, cycling gear, family activities, bike safety, food, entertainment and more! There will be plenty to see and do for everyone in your family! For more information on how you can get involved in the Lifestyle Festival, please see below.
Lifestyle Festivals are scheduled for the following race finish cities:
Click here for a full map listing
| Saturday, Feb 14 | Sacramento from 11:30am-4:30pm |
| Sunday, Feb 15 | Santa Rosa from 12pm-5pm |
| Monday, Feb 16 | Santa Cruz from 10:30am-2:30pm |
| Tuesday, Feb 17 | Modesto from 1-5pm |
| Wednesday, Feb 18 | Clovis from 11:30am-5pm |
| Thursday, Feb 19 | Paso Robles from 11:30am-4:30pm |
| Friday, Feb 20 | Solvang from 10:30am-3:30pm |
| Saturday, Feb 21 | Pasadena from 11:30-4:30pm |
| Sunday, Feb 22 | Escondido from 1-5pm |
Looking for more information?
It's simple.Click here and join our email peloton for Amgen Tour of California event updates leading up to the big race week. And be sure to bookmark this site and visit us often! The Lifestyle Festival located at the finish line of each race stage is the focal gathering point for the record Amgen Tour of California crowds. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.
1.6 million visitors over the course of just 9 days with interactive opportunities strategically placed on the festival grounds.
A Lifestyle Festival partnership includes:
- 100 to 2,500 square feet of interactive space
- Color Advertisement in the official program
- Logo recognition and active link on web site
- Email blast to all registered cycling fans
- On site sponsor board recognition
- VIP Hospitality passes
To customize a package for your brand in the Lifestyle Festival, please contact Russell Chase at (213) 763-2652 or email rchase@aegworldwide.com.
