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Amgen Tour of California: Coming 2010
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Lifestyle Festival

Amgen Tour of California Festival Amgen Tour of California Festival
 

Amgen Tour of California

Lifestyle Festival
February 14-22, 2009

The Lifestyle Festival, which is located near the finish line at each Finishing City, is the place to be for all cycling enthusiasts. There is no better place to experience the spectacle of race day than at the Lifestyle Festival. The festival will feature a health & fitness expo, cancer awareness education, cycling gear, family activities, bike safety, food, entertainment and more! There will be plenty to see and do for everyone in your family! For more information on how you can get involved in the Lifestyle Festival, please see below.

Lifestyle Festivals are scheduled for the following race finish cities:
Click here for a full map listing

Saturday, Feb 14
Sacramento   from 11:30am-4:30pm
Sunday, Feb 15
Santa Rosa   from 12pm-5pm
Monday, Feb 16
Santa Cruz   from 10:30am-2:30pm
Tuesday, Feb 17
Modesto   from 1-5pm
Wednesday, Feb 18
Clovis   from 11:30am-5pm
Thursday, Feb 19
Paso Robles   from 11:30am-4:30pm
Friday, Feb 20
Solvang   from 10:30am-3:30pm
Saturday, Feb 21
Pasadena   from 11:30-4:30pm
Sunday, Feb 22
Escondido   from 1-5pm

Looking for more information?

Festival ActionIt's simple.Click here and join our email peloton for Amgen Tour of California event updates leading up to the big race week. And be sure to bookmark this site and visit us often!
 

The Lifestyle Festival located at the finish line of each race stage is the focal gathering point for the record Amgen Tour of California crowds. The Lifestyle Festival creates a giant, festive atmosphere for pre and post-race entertainment, hospitality and partner interaction with the general public.

1.6 million visitors over the course of just 9 days with interactive opportunities strategically placed on the festival grounds.

A Lifestyle Festival partnership includes:

  • 100 to 2,500 square feet of interactive space
  • Color Advertisement in the official program
  • Logo recognition and active link on web site
  • Email blast to all registered cycling fans
  • On site sponsor board recognition
  • VIP Hospitality passes

To customize a package for your brand in the Lifestyle Festival, please contact Russell Chase at (213) 763-2652 or email rchase@aegworldwide.com.