Dec 30, 2015
Category: General  Culture  Videos 

Cycling and technology have always powered imaginations and last week’s imaginative holiday video from Team Sky caused a buzz of electricity on social media. The “Oh Watt A Wonderful Christmas” ( shoot took months of planning and required a whole lot of clever creativity and ingenuity along with over 1500 watts pedaled simultaneously by former British National Road Race champion Ian Stannard and two-time Amgen Tour of California stage winner Ben Swift to light 5,000 fairy lights wrapped around “painstakingly-positioned bike parts.”

Apr 12, 2014
Category: Culture 

As a SoCal-based cyclist, I have heard the buzz over the past year since Pedalers Fork opened in Calabasas. Today I had the opportunity to visit this unique restaurant, coffee shop and bike shop during a memorial ride my cycling club, Team Helen’s, did for our late teammate, Eli Richbourg. Pedalers Fork graciously hosted the post-ride fundraiser for Eli’s 2-year-old son. On the ride, I pedaled next to Pedalers Fork’s owner Robbie Schaeffer and brand manager Gideon Kleinman. The two passionate cyclists turned their love of riding into a one-of-a-kind oasis for cyclists.