Escondido to Host Charity Gala
Apr 1, 2013
Race Festivities Begin with May 10 Team Presentation and Charity Benefit
LOS ANGELES (March 25, 2013) – The City of Escondido and AEG will host the Official 2013 Amgen Tour of California Team Presentation and Gala on Friday, May 10, 2013, at Escondido’s California Center for the Arts Concert Hall. Titled "Escondido Out Front," the evening will showcase the best of local entertainment, attractions and cuisine, and serve to introduce the teams and riders who will race in the eighth annual Amgen Tour of California, which begins in Escondido May 12. A portion of the proceeds from the event will benefit Amgen’s Breakaway from Cancer® initiative — a complementary component to Amgen’s race sponsorship that celebrates cancer survivors and raises awareness about the free support services available to people affected by cancer.
The Amgen Tour of California is the nation’s most prestigious professional cycling stage race. This year’s edition will feature 16 teams competing through nearly 750 miles of California’s most iconic roads, bridges and towns, with 12 cities hosting race starts and finishes from May 12-19. The race will run south to north for the first time this year, with the overall start beginning at 11:15 a.m. in Escondido.
The gala provides the Escondido community and southern California cycling enthusiasts the unique opportunity to meet and mingle with the world-class cyclists competing in the race. The racers are the world’s elite, from the ranks of Olympians, world champions, national champions and Tour de France contenders.
"The official Gala and Team Presentation has become one of the great traditions of the Amgen Tour of California. It’s not only a special event for the fans that are lucky enough to attend, but it’s also an evening that is memorable for the athletes as well," said Kristin Bachochin, executive director of the race and senior vice president of AEG Sports. "It’s the first time competitors formally come face to face, as well as meet the race fans, and the riders begin to get amped up for the race ahead. It’s a highlight of the race experience for any cycling fan, not to mention the riders themselves."
The evening will include a local wine tasting reception with the opportunity to meet some very special "guests" from the San Diego Zoo’s Safari Park, the chance to bid on one-of-a-kind items in a silent auction, a seated dinner featuring local cuisine and perfectly paired wines, capped off by the official team presentation.
"This is the first gala event of this magnitude to take place on the Concert Hall Stage," said Jennifer Nichols, gala chair. "The California Center for the Arts, Escondido is thrilled to be hosting the kickoff event for the Overall Start in Escondido."
The program will begin at 5:30 p.m. at the California Center for the Arts Concert Hall. Tickets are $125 with a 10 percent discount on purchases of three or more. Table sponsorships are available for $1,500. For tickets and information, contact Jennifer Nichols, Gala Chair firstname.lastname@example.org. For additional information on weekend events leading to the Amgen Tour of California start in Escondido, visit www.amgen2013escondido.com.
About the Amgen Tour of California
The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 12-19, 2013. For more information about the men’s and women’s races, please visitwww.AmgenTourofCalifornia.com.
Amgen discovers, develops, manufactures and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science’s promise by bringing safe and effective medicines from lab, to manufacturing plant, to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses.
With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people’s lives. To learn more about our pioneering science and our vital medicines, visit www.amgen.com. Follow us onwww.twitter.com/amgen.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today atwww.aegworldwide.com.
Eileen Tanner, GolinHarris