Design the 2013 Breakaway from Cancer Most Courageous Rider Jersey And Win a Trip to the Eighth Edition of the Race

Jan 22, 2013

LOS ANGELES (January 22, 2013) – AEG, presenter of the Amgen Tour of California professional road cycling race, is seeking original artwork submissions for the design of the 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. This special and traditional jersey is awarded daily to the cyclist who best exemplifies the character of those engaged in the fight against cancer – courage, sacrifice, inspiration, determination, and perseverance. Many of the world's elite cyclists will compete for the Amgen Breakaway from Cancer® Most Courageous Rider Jersey during the eighth consecutive edition of the 2013 Amgen Tour of California taking place May 12 -19, 2013.

From now until February 28, 2013, original artwork submissions will be accepted online at http://bit.ly/13K66WY. The most influential artwork, as determined by votes from fans, will be used in connection with the 2013 Amgen Breakaway from Cancer® Most Courageous Rider Jersey. Official jersey supplier Champion System will produce this specially designed jersey. "Our partnership with the Amgen Tour of California brings many wonderful opportunities for Champion System, including giving back to our community, which is one of the greatest rewards of success," said Scott Kaylin, president, Champion System. "Unfortunately, cancer touches every one of us in one way or another. Having the chance to be involved with the Amgen Breakaway from Cancer initiative is a true honor for me personally and for the entire Champion System family. We look forward to immortalizing the winning design on one of our jerseys." One grand prize package will be awarded to the person who designs the winning artwork. The prize package includes a trip for the winner and one guest to one stage of the 2013 Amgen Tour of California, including round trip airfare, hotel accommodations, VIP Hospitality passes to the respective stage of the race, an Amgen Tour of California merchandise package, and the opportunity to meet the Most Courageous Rider winner of the stage following the awards ceremony.

The winning submission will be determined by the following criteria: creativity (50 percent), use of colors and elements (25 percent), and choice of theme (25 percent). A panel of judges will review all eligible entries. Official contest rules can be found atwww.amgentourofcalifornia.com/bfc-contest.
"Amgen's goal with Breakaway from Cancer is to raise awareness of the resources available for those touched by cancer – from prevention through survivorship," said Bob Azelby, vice president and general manager, Amgen Oncology. "Amgen is committed to helping those with cancer, and the Most Courageous Rider Jersey contest is another way to reach into the community and connect with those impacted by the disease. We look forward to seeing the creative designs that originate from this contest."

CREATE.IT is a crowdsourced talent discovery platform and is the online promotional partner hosting the contest. To brands, CREATE.IT is a marketplace for brands to sponsor influencers. To creators, CREATE.IT is a talent resource for people to get discovered, "CREATE.IT is honored to partner with the Amgen Tour of California. We salute Amgen and the riders for their dedication to fight cancer through courage, sacrifice, inspiration, determination & perseverance," said Trevor Kagin, Co-Founder & Chief Data Scientist CREATE.IT.

Winners of the Amgen Breakaway from Cancer® Most Courageous Rider Jersey during the 2012 race include Levi Leipheimer, USA, Omega Pharma-QuickStep, Jeremy Vennell (NZL) of Bissell Pro Cycling, Wilson Marentes Torres (COL) of Colombia-Coldeportes, Markel Irizar Arranburu (ESP), RadioShack-Nissan-Trek, Timothy Duggan (USA), Liquigas-Cannondale, Chris Horner (USA), RadioShack-Nissan-Trek, and Robbie McEwan (AUS), Orica-GreenEdge.

About the Amgen Tour of California The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course from May 12-19, 2013.

About Amgen Amgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.

About Breakaway from Cancer® Founded in 2005 by Amgen, Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer – from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community, Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us on www.twitter.com/breakawaycancer.

About Champion System Champion System, a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities. Strong customer relationships and close collaboration with the world's top athletes has been the key to Champion System's success. Our distinctive and stylish garments are worn by Olympians, National and World Champions, and recreational athletes of all levels. Our goal is to allow the customer to be their own brand and we are known far and wide for our solid commitment to pioneering innovative, race-proven garments that can be customized with virtually any design. Along the way we have revolutionized sublimation printing, redefined garment construction and simplified the custom ordering process. With offices in 20 countries Champion System continues to set the standard in the custom apparel industry. About AEG AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com. About CREATE.IT CREATE.IT is a crowdsourced talent discovery platform connecting people with branded entertainment & intelligent opportunities. To brands, CREATE.IT is a sponsorship marketplace that discovers talent & measures their influence via votes from fans. To creators, CREATE.IT is a talent resource for people to get discovered with help from friends"

Media Contacts:

Breakaway from Cancer
Alison Colarossi, 916-600-2743, ali@estatecrush.com

Amgen Tour of California
Steven Bram, 213-438-8818, sbram@golinharris.com

CREATE.IT
Shana Novak, Shana@CREATE.IT