Pasadena Fans Can ‘Ride, Roll and Stroll’ the Route Just before the World’s Best Cyclists in the 2014 Amgen Tour of California

May 12, 2014

Kaiser Permanente, 21st Century Fox and the City of Pasadena Invite Cycling Fans and Friends to a Community Ride before the Professionals Come to Town May 17

LOS ANGELES (May 12, 2014) – For the second time in Amgen Tour of California history, bicycling fans and enthusiasts of all ages and levels will have the opportunity to participate in the race experience by riding on the actual race course leading up to the Stage 7 finish of the more than 720-mile, Tour de France-style competition.

On Sat., May 17, the elite professional cyclists in the internationally acclaimed Amgen Tour of California will race from Santa Clarita to Pasadena. That morning from 11 a.m.– 1:30 p.m., the Kaiser Permanente Ride, Roll and Stroll in downtown Pasadena will allow cyclists and fans of all abilities to ride, skate or walk the 2.7-mile, closed-circuit course along the famous Colorado Boulevard where the professionals will finish their race day just hours later.

Free to participants of all ages and experience levels, the Kaiser Permanente Ride, Roll and Stroll begins and ends at Pasadena City Hall. Along the 2.7-mile course, riders will get to experience the cheers of onlookers as thousands of residents and fans begin to line the streets in anticipation of the best professional riders in the world blazing by to complete Stage 7 of the Amgen Tour of California.

After departing from Santa Clarita and crossing over the San Gabriel Mountains, the professional riders will pass through the finish line on the first of three laps in downtown Pasadena around 3 p.m. with an expected finish to the 89-mile stage at 3:30 p.m.

“One the biggest requests our fans make year after year is the opportunity to ride on the Amgen Tour of California course like the pros. This year in Pasadena, they’ll get to do just that,” said Kristin Bachochin, executive director, Amgen Tour of California and senior vice president, AEG Sports. “If you enjoy riding a bike, you won’t want to miss the Kaiser Permanente Ride, Roll and Stroll.” 

Fans interested in taking part in the Kaiser Permanente Ride, Roll and Stroll must register prior to the event on the Amgen Tour of California website at http://www.amgentourofcalifornia.com/pasadenaride.

“We are excited to offer this great opportunity to get some exercise on the historic streets of Pasadena with no traffic!,” said Andy Gallardo, director of fitness for Kaiser Permanente Southern California. “It's a great opportunity to bring the entire family and be active in a safe environment.”

21st Century Fox, sponsor of two-time defending Tour de France champions, Team Sky, is also a proud supporter of this event. 

“Team Sky’s mission is not only to inspire people to love the sport of cycling, but to get them on their bikes and participating in the sport,” said Julie Henderson, EVP and chief communications officer, 21st Century Fox. “We cannot think of a better way to live that mission than to open the Amgen Tour of California stage in Pasadena and give fans the unique experience of riding on the same course that our pros will race through later that day.”

Before and following the Kaiser Permanente Ride, Roll and Stroll, fans can enjoy the free Amgen Tour of California Lifestyle Festival, the focal gathering point at the end of each stage. From 10:30 a.m. – 4 p.m. near the finish line on North Marengo Avenue between Union and Ramona Streets will be a giant, festive atmosphere for pre- and post-race entertainment. The festival will feature big-screen race viewing, health awareness education, cycling gear, family activities, food, entertainment and more. For the littlest cycling fans among us, the Pasadena festival is one of four that will feature Strider Toddler Racing, where tots over 18 months have the opportunity to get an early introduction to cycling “competition” on a Strider balance bike. More details will be available at the Strider booth.

On Sunday May 18, the 2014 Amgen Tour of California will conclude in Thousand Oaks, where a winner will be celebrated in a special awards ceremony. There are plenty of ways to take in the pro action, whether in person on the race course May 11 – 18, via dailybroadcasts on NBC Sports Network and NBC Sports (final Sunday), or by downloading the free Tour Tracker app, which features live race updates, rider background and full race results. More information on all of the ways to watch is available at www.amgentourofcalifornia.com.

About the Amgen Tour of California

The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. More information is available at www.amgentourofcalifornia.com.

About Amgen

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Amgen focuses on areas of high-unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be the world’s largest independent biotechnology company, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, StubHub Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.

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Media Contacts:
Michael Roth, AEG
213-742-7155
mroth@aeg-la.com

Eileen Tanner, GolinHarris
213-438-8888
etanner@golinharris.com

Diana Valdez, GolinHarris
213-438-8759
dlvaldez@golinharris.com