2011 Amgen Tour of California expands international broadcast rights to bring America's largest cycling event to fans worldwide
Sixth-Annual Race to be Broadcast in 164 Countries, Including 20 New TerritoriesLOS ANGELES (May 14, 2011) – AEG, through its partnership with ASO, organizer of the Tour de France, has increased its international broadcast footprint of the 2011 Amgen Tour of California by increasing the number of contracted networks and territories to reach an even larger audience of cycling fans worldwide. Beginning with the official race start in Lake Tahoe, California on Sunday, May 15, American's most important cycling race will now be broadcast to 216 countries worldwide, including 20 new territories.
The race, which will feature 18 of the world's best cycling teams battling it out over eight days and nearly 800 miles of scenic California roadways, will now be carried by 18 broadcast networks (a nearly 64 percent increase from 2010), offering coverage on a total of 26 networks worldwide. This year's eight day race will be shot in HD and, for the first time, be broadcast in South and Central America.
"Through this extended partnership with ASO, we are further solidifying our position as one of the top annual races on the international cycling calendar," said Andrew Messick, president of AEG Sports. "This also provides us with an opportunity to showcase the beauty and splendor of California to an international audience."
Programs produced for the 2011 Amgen Tour of California include the following, which will be transmitted all around the world via satellite:
- Two-hour daily live feed
- Five-minute daily news highlight segment
- Final 52-minute program
About the Amgen Tour of CaliforniaThe largest cycling event in America, the2011 Amgen Tour of Californiais a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course through the state from May 15-22. For more information about the Amgen Tour of California, please visit www.amgentourofcalifornia.com.
About AmgenAmgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit www.amgen.com.
About AEGAEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
|Michael Roth||Erin Barrier|