2012 Amgen Tour of California to be broadcast LIVE on NBC and NBC Sports Network May 13-20
RadioShack to present FREE Tour Tracker for viewing online and via mobile devices for 2012 race
Fans Worldwide Can Follow America's Greatest Cycling Race on NBC Sports Network or Online and on Mobile Devices via the Free RadioShack Tour Tracker
LOS ANGELES (May 3, 2012) - When the 2012 Amgen Tour of California kicks off on Sunday, May 13, cycling fans will have the chance to see all of the excitement and action on NBC and NBC Sports Network. NBC Sports Network will provide live HD coverage of the race from May 13-19, including an exclusive preview show on Sunday, May 6, and daily highlights that will air on the network each night during the eight-day competition. Additionally, for the first time in race history, the 2012 Amgen Tour of California will air live for two hours on NBC for the final stage of the race on Sunday, May 20 at 10 a.m. PT. The final stage will re-air on NBC Sports Network at 3:30 p.m. PT.
The 2012 Amgen Tour of California will feature 16 of the world's best teams battling it out over more than 750 miles of picturesque California highways, roadways and coastlines from May 13-20. Playing an even greater role on the international cycling calendar this year, the Amgen Tour of California will be the last race on U.S. soil before the 2012 Summer Olympic Games in London.
"Our partnership with NBC is going raise the profile of the Amgen Tour of California to an even greater level this year,' said Kristin Bachochin, Executive Director, Amgen Tour of California and Senior Vice President, AEG Sports. "The exposure and promotion that NBC and the NBC Sports Network will deliver for the 2012 Amgen Tour of California creates a national platform that will showcase America's Greatest Race on the same level as other nationally and internationally prominent events and Olympic sports."
In addition to the live broadcasts on NBC and NBC Sports Network, cycling fans will have the opportunity to following the race and have live updates at their fingertips via the RadioShack Tour Tracker, the official Tour Tracker platform of the race. The RadioShack Tour Tracker will deliver race coverage across web, mobile and tablet viewing platforms via live video, audio and real-time data streams of the event using the tested Tour Tracker technology, which has been used by more than 1 million viewers.
RADIOSHACK TOUR TRACKER UPGRADED FOR 2012For the first time, the premier app used by cycling fans for up-to-the-minute, comprehensive information on the largest cycling competition in America can be downloaded free of charge for iPhone, iPad, and Android devices via iTunes and the Android store. Through this technology, race enthusiasts will not only be able to watch the competition unfold live throughout the eight days of the event, but will receive access to exclusive merchandise offers as well through a special barcode in the app.
The RadioShack Tour Tracker offers cycling fans the following features:
- Live coverage of the final two hours of the race each day
- Full start-to-finish coverage via GPS, race situation and up-to-minute text commentary throughout the race
- Video on demand clips of the race after each stage (new feature)
- Web DVR features such as stop and rewind on live coverage (new feature)
- Photo gallery of images from the race
- Maps and profiles with live location of the peloton, breaks and chase groups
- Current race situational information, including overalls standings, time gaps and what cyclists are in breaks and chases
- Stage overviews and information, including: maps, profile, distance, elevation
"The RadioShack Tour Tracker is a fantastic app that also builds awareness of RadioShack's core mobility business — helping customers pick the right smartphone or tablet that's the best match for their connected lifestyles," says Paul Okimoto, vice president of marketing and media for RadioShack Corp. "This is a great opportunity to place the most exciting cycling event in North America in your hands, on demand, any time."
The 14 Host Cities for the 2012 Amgen Tour of California include:
- Stage 1, Presented by Rabobank: Sunday, May 13 - Santa Rosa
- Stage 2, Presented by Visit California: Monday, May 14 - San Francisco to Santa Cruz County
- Stage 3, Presented by Nissan: Tuesday, May 15 - San Jose to Livermore
- Stage 4, Presented by Amgen's Breakaway from Cancer®: Wednesday, May 16 - Sonora to Clovis
- Stage 5, Presented by Rabobank : Thursday, May 17 - Bakersfield (Individual Time Trial)
- Stage 6, Presented by Visit California: Friday, May 18 - Palmdale to Big Bear Lake
- Stage 7, Presented by Nissan: Saturday, May 19 - Ontario to Mt. Baldy
- Stage 8, Presented by Amgen: Sunday, May 20 - Beverly Hills to Los Angeles/L.A. LIVE
About the mgen Tour of CaliforniaThe largest cycling event in America, the 2012 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course from May 13-20, 2012. In a 2011 poll conducted by CyclingNews.com, the Amgen Tour of California was voted the fourth best race in the world, and the No. 1 race in America.
About AmgenAmgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses.
With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit http://www.amgen.com. Follow us on www.twitter.com/amgen.
About AEGAEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
About Breakaway from Cancer®Founded in 2005 by Amgen, Breakaway from Cancer® is a national initiative to increase awareness of important resources available to people affected by cancer - from prevention through survivorship. Breakaway from Cancer is a collaboration between Amgen and four nonprofit partner organizations: Prevent Cancer Foundation, Cancer Support Community (formerly known as The Wellness Community), Patient Advocate Foundation, and National Coalition for Cancer Survivorship. These organizations offer a broad range of support services complementing those provided by a patient's team of healthcare professionals. For more information, please visit www.breakawayfromcancer.com or follow us @BreakawayCancer on Twitter.
Media Contacts:Michael Roth, AEG
Steven Bram, GolinHarris