Nissan returns as official automotive sponsor of the 2011 Amgen Tour of CaliforniaLOS ANGELES (May 13, 2011) – For the second year in a row, Nissan has been named the official automotive sponsor of the Amgen Tour of California, America's biggest road cycling race which will feature world-class cycling teams competing throughout the state of California over eight consecutive days from May 15-22. Nissan will provide more than 40 vehicles for the event, including lead, operation and medical vehicles, as well as VIP cars included within the official race entourage leading and following the riders' peloton on the 800 mile course.
Additionally, Nissan will also play a key role in the Lifestyle Festival, an interactive, free-to-the-public festival that will be located at the finish of each stage of the race. During the Lifestyle Festival, Nissan will invite spectators to experience the all-new Nissan LEAF, enter a Nissan LEAF sweepstakes, and participate in a bike challenge, as well as the opportunity to design a t-shirt. In addition, Chris Carmichael, elite cycling coach to Lance Armstrong, will be onsite at Stages 6 (Solvang) and 8 (Thousand Oaks) for photos, autographs and book signings. At Stage 7 (Mt Baldy), Nissan will be featured as the sole presenting sponsor.
"Nissan is excited to once again serve as the official vehicle of the Amgen Tour of California," said Brian Carolin, senior vice president of sales and marketing at Nissan. "This event offers a unique opportunity to not only participate in America's largest cycling event but to also reaffirm the company's commitment to supporting healthy lifestyles. We're taking it one step further this year by also introducing Innovation for Endurance – a great resource for those looking to get tips from leaders in the fitness industry."
Nissan's sponsorship of the Amgen Tour of California is directly integrated with the Innovation for Endurance program, which aims to help athletes take their performance to a whole new level through exclusive daily content showcasing the country's best innovations in running, cycling, yoga, strength training and fitness. Visit www.facebook.com/InnovationForEndurance for state-of-the-art tips from elite runner Ryan Hall; cycling coach Chris Carmichael; cycling champion Levi Leipheimer; and yoga master Tara Stiles.
The 2011 Amgen Tour of California will visit 15 Host Cities for official stage starts and finishes, while other cities along the route also will have the opportunity to witness the excitement of elite professional cycling. Stages for the 2011 Amgen Tour of California include:
- Stage 1: Sunday, May 15 – South Lake Tahoe to North Lake Tahoe-Northstar at Tahoe Resort
- Stage 2: Monday, May 16 – North Lake Tahoe-Squaw Valley USA to Sacramento
- Stage 3: Tuesday, May 17 – Auburn to Modesto
- Stage 4: Wednesday, May 18 – Livermore to San Jose
- Stage 5: Thursday, May 19 – Seaside to Paso Robles
- Stage 6: Friday, May 20 – Solvang Individual Time Trial
- Stage 7: Saturday, May 21 – Claremont to Mt. Baldy
- Stage 8: Sunday, May 22 – Santa Clarita to Thousand Oaks
About the Amgen Tour of CaliforniaThe largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course through the state from May 15-22.
About Nissan AmericasIn the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.
About NissanNissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.
For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/.
About AmgenAmgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit www.amgen.com.
About AEGAEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
|AEG||GolinHarris||Zocalo Group (Nissan)|
|Michael Roth||Erin Barrier||Maura Cheeks|