ATOC Presents Official Race Jersey and Uniform Partner for 2013AEG, presenter of the Amgen Tour of California professional road cycling race, has unveiled the official race jersey and uniform partner for 2013, Champion System. Champion System is a worldwide leader in custom technical apparel, with distinctive and stylish garments worn by Olympians, National and World Champions, and recreational athletes of all levels. The custom race jerseys will be awarded to the race leaders in various categories throughout the eight-day competition from May 12 – 19, 2013.
This is the first time the Amgen Tour of California has had an exclusive clothing partner, an opportunity Scott Kaylin, President of Champion System is excited about. "Being involved with the Amgen Tour of California is an extreme honor for all of us at Champion System," said Kaylin. "As a notable leader in the custom technical apparel industry, having an epic platform such as the Amgen Tour of California to showcase our refined products is a stage that is unmatched in USA cycling. Our diverse product offering includes the highest grade of technical garments for performance use. With the support of the Amgen Tour of California and their desire to take the product offerings to a new level, we have developed a technical casual line that truly represents the limitless capabilities of Champion System as a company. We look forward to a strong and successful partnership with the Amgen Tour of California."
Furthermore, for the first time ever, in conjunction with Amgen Tour of California merchandise, there will be a co-branded tech apparel line due out in the spring. Each item is made of high-quality fabrics including performance short and long sleeve tops, casual pants, tech polos, mechanic shirts, jackets and windgards.
"The Amgen Tour of California is excited to welcome Champion System aboard to America’s Greatest Race," said Kristin Bachochin executive director of the Amgen Tour of California and senior vice president of AEG Sports. "Our fans will be thrilled this year as our sports and tech apparel have never looked so good." "We are looking forward to this partnership with Champion System which allows us to offer cycling fans a selection of Official Performance Products we have been unable to capitalize on in the past," said Sean Ryan, Vice President of AEG Merchandise. "We have already received positive feedback on the new Limited Edition Commemorative Jersey and 2013 Leader Jerseys that are currently selling online amgentourofcaliforniastore.com. The rollout of additional items over the next few months will present the greatest product line we have brought to market for the Amgen Tour of California."
The 2013 Amgen Tour of California is set to cover approximately 750 miles throughout California from May 12 – 19, 2013. Fans can get their hands on the custom-designed jerseys, sold exclusively at AmgenTourofCaliforniaStore.com. For more information about the Amgen Tour of California, please visit www.AmgenTourofCalifornia.com.
About Champion System
Champion System, a worldwide leader in custom technical apparel, was founded in 2005 and has quickly earned the reputation as a company offering the finest quality handmade garments for a wide range of sports and activities. Strong customer relationships and close collaboration with the world's top athletes has been the key to Champion System’s success. Our distinctive and stylish garments are worn by Olympians, National and World Champions, and recreational athletes of all levels. Our goal is to allow the customer to be their own brand and we are known far and wide for our solid commitment to pioneering innovative, race-proven garments that can be customized with virtually any design. Along the way we have revolutionized sublimation printing, redefined garment construction and simplified the custom ordering process. With offices in 20 countries Champion System continues to set the standard in the custom apparel industry.
About the Amgen Tour of California
The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 12-19, 2013.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
Michael Roth, AEG
Steven Bram, GolinHarris