Rapha announced as official sportswear partner of the 2011 Amgen Tour of CaliforniaLOS ANGELES (May 12, 2011) – Rapha has been named the official sportswear partner of the 2011 Amgen Tour of California, as announced today by AEG, presenter of the race. Under the partnership, Rapha will be the official merchandise partner for the race and will outfit key staff and on-air talent. Rapha has also created a number of exceptional videos documenting a team of Rapha riders traversing the select stages of the 2011 Amgen Tour of California. Videos from the project, titled the Rapha Continental, will stream on the race's tour tracker, The Shack Tour Tracker Presented by Adobe. They are also available on the Rapha website www.rapha.cc/rapha-continental.
Additionally, and for the first time in race history, Rapha will be presenting the Lantern Rouge award each day. The Lantern Rouge award, which comes from the French "Red Lantern," will go to the last rider who makes the time cut each day. That rider will be interviewed at the start line the following day.
"Rapha is thrilled to be part of the Amgen Tour of California and to have had a chance to celebrate the beauty of this prestigious tour and the state of California with our films," said Slate Olson, General Manager of Rapha. "We applaud the Amgen Tour of California for honoring the 'Lantern Rouge' rider, a tradition of respecting the racers who suffer as much, if not more than the race winners, as they earn the respect of the crowd with their struggle to beat the time cut."
Scheduled from May 15 – 22, the 2011 Amgen Tour of California will take 18 of the world's top professional cycling teams from Lake Tahoe to Thousand Oaks through some of the state's most picturesque roadways. At the end of the eight-day competition, the race will have visited 15 official start and finish Host Cities and cyclists will have traversed nearly 800 miles, ranging from flat roads to rolling hills to killer climbs.
"Rapha's partnership with the Amgen Tour of California is a natural fit, given their passion for road racing and their commitment to creating outstanding cycling and cycling-inspired performance sportswear," said Andrew Messick, president of AEG Sports. "They truly understand the needs of cyclists, and we are excited to have them as a partner of the race this year."
Stages for the 2011 Amgen Tour of California include:
- Stage 1: Sunday, May 15 – South Lake Tahoe to North Lake Tahoe-Northstar at Tahoe Resort
- Stage 2: Monday, May 16 – North Lake Tahoe-Squaw Valley USA to Sacramento
- Stage 3: Tuesday, May 17 – Auburn to Modesto
- Stage 4: Wednesday, May 18 – Livermore to San Jose
- Stage 5: Thursday, May 19 – Seaside to Paso Robles
- Stage 6: Friday, May 20 – Solvang Individual Time Trial
- Stage 7: Saturday, May 21 – Claremont to Mt. Baldy
- Stage 8: Sunday, May 22 – Santa Clarita to Thousand Oaks
About the Amgen Tour of CaliforniaThe largest cycling event in America, the 2011 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG, that challenges the world's top professional cycling teams to compete along a demanding course through the state from May 15-22. For more information about the Amgen Tour of California, please visit www.amgentourofcalifornia.com.
About RaphaRapha creates the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning rider, Rapha products blend style with optimum performance. A passion for road racing means Rapha is more than just a product company. It is an online emporium of performance roadwear, accessories, publications and events, all celebrating the glory and suffering of road riding. Learn more and shop online at www.rapha.cc.
About AmgenAmgen discovers, develops, manufactures, and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science's promise by bringing safe, effective medicines from lab to manufacturing plant to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease, and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people's lives. To learn more about our pioneering science and vital medicines, visit www.amgen.com.
About AEGAEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, NOKIA Theatre L.A. LIVE and NOKIA Theatre Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the ING Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG LIVE, the organization's live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at www.aegworldwide.com.
|Michael Roth||Erin Barrier|