LOS ANGELES, Calif. & PARIS, France (January 12, 2017) – This year on April 30, the annual L’Etape California mass participation bike ride becomes an official event of the recently formed Etape by le Tour de France Ride Series, it was announced by the world’s leading sports & live entertainment company AEG and A.S.O., the owners and operators of the Tour de France. Now in its seventh year, California’s most popular one-day spring cycling event provides amateurs and aspiring professional cyclists the opportunity to ride a scenic and challenging route designed to create and inspire the spirit of racing over the state’s iconic mountains and highways. The Etape by le Tour de France Ride Series encourages cyclists around the world to experience authentic Tour de France legendary stages in over 14 international locations including Korea, Australia, South Africa, and Brazil. Open to the public and serious riders at all skill levels, registration opens this Saturday, January 14, for the 2017 California event on Sunday, April 30, 2017.
“Extending our partnership with A.S.O. to produce the 2017 L’Etape California by le Tour de France brings the best of classic European cycling right here to California. The day-long event will offer up a challenging course, lots to see and do, and thousands of fellow riders for our most exciting public ride yet,” said Kristin Klein, Amgen Tour of California president and executive vice president of AEG Sports.
L’Etape California by Le Tour de France is a ride designed to challenge cyclists on a course comparable to an Alps Mountain stage of the world’s most well-known cycling race. Through more than 80 miles and 11,000 feet of elevation gain, riders will navigate the beautiful mountain roads of north Los Angeles in a quest to reach the summit of Mt. Baldy, a famous landmark for California outdoor enthusiasts and also an Amgen Tour of California summit finish for the May 2017 race. Cyclists are encouraged to sign up to enjoy a challenging and memorable day of French food, sights, sounds, and riding like a Tour de France champion!
“The Tour de France is passionately followed by fans around the world so it is natural for the Etape du Tour Series to expand to California, an area known for year-round sunshine and great roads for cyclists,” said Christian Prudhomme, Tour de France General Director.
The original L’Etape du Tour ride, the premier mass participation race in Europe, was established in 1993 and has grown to one of the sport’s biggest annual rides with over 15,000 riders. Though the course changes yearly and the ride is always a goal of passionate Tour de France fans as they get to experience the roads just days before the professional riders. Three-time Tour de France winner Chris Froome serves as an ambassador for the series.
Registration will open to the general public January 14 at 7 a.m. PST. Fans who have participated in the L’Etape California in prior years will be eligible to register early and earn a free Tour de France gift starting January 12.
Register: letapecalifornia.com Series: letapebyletourdefrance.com
Facebook: facebook.com/LEtapeCalifornia Instagram: @letapecalifornia Logo: attached
About ASO With the Tour de France, one of the most followed international sporting events, prestigious classics such as Paris-Roubaix, Liège-Bastogne-Liège, the Flèche Wallonne and Paris-Tours plus stage races such as Paris-Nice, the Critérium du Dauphiné and the Vuelta a España, A.S.O. is the world leader in bicycle race organisation with 100 days of competition each year. The globalization of cycling is one of its major areas of development. With the Tours of Qatar, Oman, and Yorkshire, the Arctic Race of Norway and the organisation of the Tour of California, A.S.O. continues to energetically contribute to the growth of cycling as an example of sustainable transportation for city centres.
About AEG Headquartered in Los Angeles, California, AEG is the world's leading sports venue and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Media Contacts: Michael Roth, AEG 213-742-7155 firstname.lastname@example.org
Josh Levitt, Canvas Blue for Amgen Tour of California 213-335-5671 JLevitt@canvasblue.com