LEXUS EXTENDS AMGEN TOUR OF CALIFORNIA PARTNERSHIP WITH FIVE-YEAR RENEWAL
Published on Feb 21, 2017
Luxury Automobile Brand Will Continue to Bring Style and Precision to America’s Top Men’s & Women’s Cycling Races with Stage Entitlements, Vehicles and Race Day Activations
LOS ANGELES, Calif. (Feb. 21, 2017) – Lexus, a returning partner of the Amgen Tour of California, has renewed its role as the official and exclusive automobile partner of the men’s and women’s events for the next five editions of the annual spring race.
The 2017 Amgen Tour of California will mark the start of a new five-year commitment and feature some of the best professional cycling teams in the world racing from Northern to Southern California, May 14-20. The four-day Amgen Breakaway from Heart DiseaseTM Women's Race empowered with SRAM will begin in South Lake Tahoe, California on May 11 and conclude May 14 in Sacramento just prior to Stage 1 of the men’s race. Lexus first became a partner of North America's most prestigious cycling stage race in 2015.
"We look forward to continuing this successful partnership with Amgen Tour of California," said Cooper Ericksen, Lexus vice president of marketing. "Our involvement in this race is an amazing opportunity to support these elite athletes and cycling fans from around the world who share our passion for high-performance, innovation and exhilarating experiences."
Highlights of Lexus' five-year renewal include two stage entitlements, sponsorship of the daily King/Queen of the Mountain contests, vehicle integration for the race and entourage, and Lexus-branded areas on race day including the Lexus Green Room for athletes receiving awards, the Lexus Legends Experience with meet-and-greets in VIP hospitality, and the Lexus Hot Seat, where the leading rider sits during the time trial.
"Just like the elite cyclists of the world, Lexus is known for superior performance. Lexus and the Amgen Tour of California have a proven track record of partnership excellence, and we are thrilled to continue working with the extraordinary team at Lexus to mount coming editions of America's Greatest Race," said Kristin Klein, president of the Amgen Tour of California and executive vice president of AEG Sports.
Millions of fans are expected to line the Amgen Tour of California racecourse in May to cheer on the world's best cyclists including Olympic Medalists, Tour de France Stage Winners and World Champions. For further information about the Amgen Tour of California and to experience the race like never before with VIP Access, please visit www.amgentourofcalifornia.com.
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 237 dealers offering a full line-up of luxury vehicles. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
Headquartered in Los Angeles, California, AEG is the world's leading sports venue and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Michael Roth, AEG
Josh Levitt, Canvas Blue