BOCO Gear Proudly Supports America’s Premier Cycling Race in Its 12th year

Published on Mar 28, 2017

BOULDER, Colo. – (March 28, 2017) – BOCO Gear, the leader in technical performance headwear, is partnering for the second consecutive year with America’s greatest cycling race, the Amgen Tour of California. BOCO Gear is proud to support this world-class cycling road race that features top elite cycling teams and the best cyclists from around the globe, competing along California’s most scenic, most picturesque and most challenging roadways and highways.

“As passionate athletes and competitors ourselves, we are committed to supporting events like the Amgen Tour of California,” said Kay Martin, President of BOCO Gear. “We’re proud to kick off our second year of partnership and to work together for years to come to help shine a light on the exciting sport of cycling.”

With a mission of offering the highest quality and most functional headwear on the market, BOCO Gear will not only have a presence throughout the May 11-20 race stages, but will also provide custom product for the men’s and women’s teams competing in the 12th annual event, as well as outfit the more than 5,000 host city volunteers and race staff with commemorative, limited edition event headwear.

“Our partners help make the Amgen Tour of California a success year after year, and we’re proud that for the second straight year that BOCO Gear will continue to support this one-of-a-kind international event,” said Kristin Klein, president of the Amgen Tour of California and executive vice president of AEG Sports.

Learn more about BOCO Gear and view the collection at Join the conversation on Facebook, Twitter and Instagram using #BOCOGear and #AMGENTOC. Stay tuned to BOCO Gear’s social channels for exciting Amgen Tour of California giveaways, as there will be opportunities for fans to get their own BOCO Gear headwear throughout the various race stages. Contact and with inquiries. Learn more about the Amgen Tour of California at

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ABOUT BOCO GEAR: Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at

About the Amgen Tour of California: The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions.

The first-ever U.S. UCI WorldTour course will cover more than 575 miles through 12 Host Cities May 14-20, including Sacramento, Modesto, San Jose, Pismo Beach, Morro Bay, Santa Barbara, Santa Clarita, Ontario, Mt. Baldy, Big Bear Lake, Mountain High and Pasadena.

The Amgen Breakaway from Heart DiseaseTM Women's Race empowered with SRAM May 11-14 will visit South Lake Tahoe and Elk Grove before concluding in Sacramento as the men’s race gets underway. More information is available at