From VIP Experiences to a Traveling Lifestyle Festival - Fans Can Get Front and Center for America's Greatest Race

Published on Apr 25, 2013

LOS ANGELES (April 25, 2013) – The 2013 Amgen Tour of California professional road cycling race brings with it the opportunity for fans to immerse themselves in the world of cycling during the eight-day race May 12-19, 2013. From the Lifestyle Festival that travels to a new host city each day to special VIP Experiences that provide unprecedented access inside the race, including access to the riders, there is something for everyone, from budding fan to avid cyclist.

The 2013 Amgen Tour of California will cover nearly 750 miles of scenic California roadways, highways and coastlines. While the annual race will feature the world’s elite road racers, fans don't have to be cyclists to enjoy the race – the Amgen Tour of California Lifestyle Festival, perfect for all interest levels and ages, provides a day of entertainment and fun for the whole family.

The Lifestyle Festival, located near the finish line at each stage, is the perfect destination for fans who arrive early to interact with sponsors, vendors and other enthusiasts while they wait for the cyclists to cross the finish line later in the day. As the official gathering point for all participants, spectators and vendors, the day-long festival will feature cycling products and demos, cancer awareness education, family activities, food, entertainment and more. Visitors can congregate among fellow race watchers, take in live music, grab lunch or a beverage in the beer garden, watch the race live on outdoor video screens, and participate in a bike safety clinic to get ready to hit the road after seeing the pros cross the finish line.

For avid cycling fans looking to create the ultimate race-day memory, short of turning pro, you can't get any closer to the action than Amgen Tour of California VIP Experiences. These limited edition hospitality packages are the only way to get on the course and behind the scenes during a stage of America's Greatest Race:

  • VIP Car Ride ($1,500 - $2,500): Experience the crowd, the course and the excitement the way the riders do by following the peloton on the route in an official race vehicle. Arrive ahead of the cyclists and watch them race to the finish line from the VIP Suite, then follow the stage winners to the official post-race press conference, which is otherwise closed to the public.
  • Finish Line Experience ($1,000): This exclusive "behind the scenes" VIP Experience provides access to the official media compound, backstage to watch the award presentations from the green room, and to the post-race press conference where the stage winners recap the day.

Both packages include VIP hospitality access and an official race leader jersey and hat.

“Furthering the sport of cycling in America as well as promoting a healthy lifestyle are paramount goals of the Amgen Tour of California,” said Kristin Bachochin, executive director of the race and senior vice president of AEG Sports. “The Lifestyle Festival and VIP Experiences provide an opportunity for us to involve even more people in cycling, as well as make it possible for fans to have a very personal and memorable experience, whether their first or eighth time at the race.” More information about the Lifestyle Festival and VIP Experiences is available at to purchase VIP Experiences.

About the Amgen Tour of California
The largest cycling event in America, the 2013 Amgen Tour of California is a Tour de France-style cycling road race, created and presented by AEG, that challenges the world’s top professional cycling teams to compete along a demanding course from May 12-19, 2013. For more information about the men’s and women’s races, please visit

About Amgen
Amgen discovers, develops, manufactures and delivers innovative human therapeutics. A biotechnology pioneer since 1980, Amgen was one of the first companies to realize the new science’s promise by bringing safe and effective medicines from lab, to manufacturing plant, to patient. Amgen therapeutics have changed the practice of medicine, helping millions of people around the world in the fight against cancer, kidney disease, rheumatoid arthritis, bone disease and other serious illnesses. With a deep and broad pipeline of potential new medicines, Amgen remains committed to advancing science to dramatically improve people’s lives. To learn more about Amgen’s pioneering science and vital medicines, visit Follow Amgen on

About AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, The Home Depot Center, Sprint Center, The O2, Nokia Theatre L.A. LIVE and Best Buy Theater Times Square; sports franchises including the Los Angeles Kings (NHL), two Major League Soccer franchises, two hockey franchises operated in Europe, management of privately held shares of the Los Angeles Lakers, the Bay to Breakers foot race and the Amgen Tour of California cycling road race; AEG Live, the organization’s live-entertainment division, is a collection of companies dedicated to all aspects of live contemporary music performance, touring and a variety of programming and multi-media production. For more information, visit AEG today at

Media Contacts: Eileen Tanner, GolinHarris