Sponsorship Inquiry

Become a Sponsor of the Amgen Tour of California!

The Amgen Tour of California is the premier WorldTour cycling race in North America and the largest annual spectator sporting event in California.  With a global broadcast reach coupled with wide digital engagement and an on-site presence throughout the entire state of California, the Amgen Tour of California provides your brand the opportunity to align with a  best-in-class sporting event and engage with millions of spectators, comprised of a highly attractive demo.  For more information on customized partnership opportunities with the Amgen Tour of California, please contact sponsorship@amgentourofcalifornia.com.      

Attendee Demographics

  • More than 80% of likely to try a new product/service if it comes from an Amgen Tour of California Partner
  • Average Age – 45
  • Male – 55% / Female – 45%
  • Affluent – Average HHI of $130k
  • Health-Conscious/Active Lifestyle – 80% are engaging in exercise activity more than once a week
  • Tech-Savvy – 42% are among the first to try a new tech product
  • Frequent Travelers – 4x more likely to fly or stay at a hotel at least once a month than average U.S. population
  • Environmentally Conscious – 77% plan to purchase sustainable products in the next 12 months

Partnership Opportunities

  • Broadcast Integration
  • Digital/Social Media Exposure
  • On-Site Branding
  • On-Site Direct Consumer Engagement
  • VIP Hospitality 


For additional information or inquiries, please contact sponsorship@amgentourofcalifornia.com.