Lifestyle Festival
Lifestyle Festival

Lifestyle Festival


BE A PART OF THE AMGEN TOUR OF CALIFORNIA LIFESTYLE FESTIVAL EXPO!

The Amgen Tour of California is the largest annual spectator sporting event in California. Adjacent to the daily finish line, the Amgen Tour of California Lifestyle Festival Expo provides an opportunity for 650,000+ on-site spectators to engage with 40+ brands daily.

Brands will receive a designated space for direct consumer engagement, product demo/sampling/sales, lead generation/data capture, unique promotional offers, etc.  

2018 Finish Line Expo Cities

  • Sunday, May 13 – Long Beach
  • Monday, May 14 –  Gibraltar Road at Santa Barbara County
  • Tuesday, May 15 – Monterey County at Mazda Raceway Laguna Seca
  • Wednesday, May 16 –  San Jose Time Trial
  • Thursday, May 17 – Elk Grove
  • Friday, May 18 – South Lake Tahoe
  • Saturday, May 19 - Sacramento

ATTENDEE DEMOGRAPHICS

More than 80% of likely to try a new product/service if it comes from an Amgen Tour of California Partner

  • Average Age – 45
  • Male – 55% / Female – 45%
  • Affluent – Average HHI of $130k
  • Health-Conscious/Active Lifestyle
  • Tech-Savvy
  • Frequent Travelers
  • Strong Affinity for Sustainability/Eco-Friendly

For more information on this opportunity or to secure your spot today – please fill in the below form!